Offer Mapping

Pre-Launch Planning

Email Marketing

Launch Content

Metrics & Debrief

Kick-off Checklist

1. Choose an Email Marketing Program

• [ ] Active Campaign
• [ ] MailerLite
• [ ] ConvertKit
• [ ] FloDesk
• [ ] GetResponse

1. Create an opt-in form for your website

• [ ] Set up an opt-in form and add it to your website.
• [ ] Introduce your freebie, tell people what they get, and give them the possibility to sign up for it

1. Drive traffic to your freebie and grow your email list

• [ ] Social media posts
• [ ] Social media bios
• [ ] Blog posts
• [ ] Facebook groups
• [ ] Email Signature

1. Build your list with an opt-in freebie

• [ ] Workbook
• [ ] Checklist
• [ ] Email course
• [ ] Challenge
• [ ] Discount code
• [ ] Waitlist

1. Set up your welcome email

Your welcome email is the first message your new email subscribers receive from you. Start with a warm greeting, provide an overview of what they can expect to receive from you in the future, and offer them something useful.

• [ ] Waitlist Promo e-mail
• [ ] Milestone 1 e-mail sequence
• [ ] Milestone 2 e-mail sequence
• [ ] Milestone 3 e-mail sequence
• [ ] Early Bird e-mail sequence
• [ ] Doors open e-mail sequence
• [ ] Doors closed e-mail sequence
• [ ] After sales - onboarding e-mails

Launch Email Marketing

Launch Emails