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Use this space & prompts to brainstorm and define your content pillars that align with your Brand Clarity. This will be serve as a guiding post whenever you are generating ideas and planning your content.
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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Content pillars serve as the foundation of your content strategy, encompassing 3-5 main topic themes that resonate with your audience and align with your brand's message. Come up with your content pillars and sub topics within those main topics to build relevant content around.
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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Brainstorm content ideas for different content types. As a thumb rule, promotional content should be limited to less than 20% of your overall content. Rest can be a mix of all other formats to build trust, authority & grow reach. Include a mix of different formats like long-form, short-form, image based, text based, video based etc. The right mix will depend on your niche, your style and what’s working best.
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EDUCATIONAL - how-to guides, e-books, blog posts, tutorials, infographics, tips and tricks, steps in a process
ENTERTAINING - funny/ reaction based, frustration based, meme based , spoofs, creative challenges etc
ENGAGEMENT - polls, relevant questions, caption contests, tag-a-friend, user generated content
PERSONAL/ INSPIRATIONAL - Behind-the-Scenes, personal life updates, struggles you’ve overcome, humanise your brand
NEWS - tie in the latest news with your business, explain how it relates to your business