<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> The way to get attention on things and actual traction is to make them actually useful to the people reading them. Minimize wherever possible all the marketing tricks a lot of these people do. For example. Never do a “countdown to an announcement”. Just do the announcement.
Everything that comes out from Pluralis on any official channel should be high signal. If it’s not don’t put it out. Individually everyone should be building up their own personal profiles.
Ideally we want to release things on a 3 month lag behind where we actually are.
We shouldn’t ever hire a ‘head of communications’ like Gensyn did. So inauthentic, defeats whole point. Find the time.
We should be doing public demonstrations of things that are completely obvious/trival (e.g. a 1B param DDP run)
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Thought pieces and articles, and videos explaining foundational content. This can be done quick. We establish thought leadership in certain areas. We consolidate this position with academic papers. Funding announcements also very useful at this stage. The vibe we’re going for is for people to have impression ‘ok something very interesting is going on over there and these guys seem very competent, but I don’t know exactly what they're doing’.
Article 1: Decentralized Training Looms
(Upcoming) Pressed Funding Announcement
(Upcoming) Article 2: Unextractable but Trainable Models
(upcoming) Article 3: The Kick
On the videos, we have knowledge that is extremely useful for crypto people, is not really out there publicly, and doesn’t really give us much of a sustainable advantage because other AI people know it. We should use this by creating a series of 10 min or so videos that establish us as “ok these guys know what they’re talking about” and also show up whenever anyone else starts looking into this stuff. We need to understand all of this deeply anyway, so making video’s shouldn’t be not a huge amount of extra effort. Example content;