WHAT ARE MILESTONES AND HOW DO WE USE THEM FOR OUR LAUNCHES?

The term "milestone" typically refers to a significant point in a project or process that marks a major achievement or progress toward a goal. It is often used to describe a specific event or accomplishment that is important to reach or surpass to move forward.

Milestones can be applied to many different contexts, such as business projects, personal goals, academic pursuits, or even life events. In this context, milestones include completing a major deliverable, reaching a specific sales target, or launching a new product.

By setting specific milestones and working towards them, you can stay motivated, focused, and accountable throughout the launch period. They can also be useful for identifying potential roadblocks or obstacles that may need to be overcome to achieve the desired outcome.

Overall, milestones are an important tool during launches, for you to achieve a specific launch goal. By setting clear targets and tracking progress towards them, you can stay on track and achieve success.

In the planning process, we will strategically utilize your milestones to help ensure that your customers successfully adopt new beliefs and symptoms. By using milestones in this way, we can help guide your customers toward the desired outcome and show them what it takes to achieve the desired transformation.

Specifically, we will use milestones to show your customers the desired future state and the steps necessary to get there. By breaking down the transformation into smaller, achievable milestones, we can help your customers see that they can reach their goals as well. By carefully choosing and strategically implementing milestones, we can help keep your customers motivated and on track throughout the journey. This approach can help ensure that they are fully engaged with the process and remain committed to achieving the desired outcome.

Overall, using milestones strategically in the planning process can help ensure that your customers successfully adopt new beliefs and symptoms and achieve the desired transformation.

At the end of your launch, when you open the doors, they are ready to buy.

UNDERSTANDING THE MILESTONES

Incorporating milestones into your launch strategy ensures that your lead is fully prepared to make a purchase. Each milestone targets specific problems and assumptions, simplifying them until they are rejected, paving the way for the next milestone.

Strategically activating each milestone is crucial during the launch period. If your audience requires extensive warming up, a 3-month launch period may be appropriate.

You can start promoting:

• Milestone 1 at the 30% mark (1 month)
• Milestone 2 at the 60% mark (2 months)
• Milestone 3 at the 90% mark (third week of the 3rd month)

Ideally, you want your audience to be hot and ready to take action a week before the launch date.

Offering an early bird promotion can entice your audience to join early, and ensure that they are 100% prepared for their new future by the time the program starts. This eliminates any doubts about the investment and the suitability of the program, making it a no-brainer decision.