Read the explanation of your Launch offer and Milestones here 👇🏻!

HOW SMALL, BIG, AND COMPLEX IS YOUR OFFER?

When considering your offer, there are several factors to take into account:

Investment: Is your price point a small or large investment for your target audience? This will impact their decision-making process and how much time they need to evaluate your offer.

The price point of your offer will determine how much of a commitment it is for your target audience. A small investment may be easier for them to make on a whim, whereas a larger investment may require more planning and evaluation before they feel comfortable making a decision.

Urgency: How important is it for your audience to solve the problem your offer addresses? This will determine how quickly they may be willing to make a decision and commit to your offer.

The importance of the problem your offer solves will determine how quickly your audience may be willing to take action. If the problem is urgent and critical, they may be more motivated to make a quick decision and commit to your offer.

Complexity: How complex is your offer? Will your audience need to learn a lot to understand the value of your offer? This will impact the amount of education and marketing needed to make your offer appealing. If your offer is complex or requires a lot of education to understand the value, you may need to invest more time in marketing and educating your audience to make your offer appealing.

Prior Experience: Have your leads already considered or purchased similar programs or offers? This will impact their familiarity and interest in your offer. If your target audience has already considered or purchased similar programs or offers, they may be more familiar with the market and have higher expectations for your offer. It's important to consider how your offer differs and what unique value it provides to stand out.