BRAND VOICE & TONE

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Voice Style?

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" />

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Tone Guidelines?

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" /> Do: Don’t:

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COLOUR

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Hex Codes

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" />

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FONTS

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Font Style

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" />

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Do’s & Don’ts

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Do’s

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" />

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/88fa7395-f900-4df8-a15c-bf1792c07272/Instagram_Post__1.png" width="40px" /> Don’ts

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/e15dd767-c3e9-4a8a-b68f-7e87d64611ad/702348c3-6a3c-488b-bd2a-0f9393dc2bff/Instagram_Post__2.png" width="40px" />

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Competitor Inspiration